Michael Katz loves P90X. And he wants you to love it, too. Not because he wants you to get in shape, but because it’s the perfect example of how to do marketing.
- Repetition is key. You’ve got a message? Good. Now drill it into your audience till their ears bleed and it becomes an ear worm.
- Some will hate your message. Duh! You’re trying to appeal to your audience and not to every Joe this side of the Mississippi and his six-toed cat.
- Try and err. P90X isn’t revolutionary, and what you sell likely ain’t either. So what? Find a distinct voice and test it with point 1 because point 2.
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